Having a cool name for your youth group

This is a tactic for stealing people from other churches. I mean capturing the attention of today's youth through creative and imaginative idioms. But in all seriousness, this is getting pretty big in the church world. In my experience, If you can get a name that makes no sense until you elaborate on it,(Strate up, Projekt urban life, Etc.) and if you can get said name down to one word,(bonus points if you can make it an acronym, those things rock.) but if you can't do that, try to misspell a word or two,(projekt, ekstreem, strate, Etc.) it'll draw some serious youths. Trust me, name it and they will come, like moths to flame, like flies to a dead thing, like.... wow, I felt really confident going into that. Anyway, there are some serious followers of this book of youth group awesomeness. And expect me publish a book exactly like that: "Projekt ekstreem strateness, the ultimate guide to youth group outreach awesomeness." I'll make hundreds.